So how would Lindt a master chocolatier fayre against Tesco a supermarket own brand?.
I decided to judge on these things.
1, Packaging
2, Appearance of the chocolate
3, Aroma of the chocolate
4, Taste test
Lets start with Lindt
The packaging screams out quality, from its gold embossed writing to the way the light catches the piece of chocolate on the front highlighting the corner as if its waiting to be nibbled, The white background is simple yet elegant to complement and it does just the job!
The appearance of the chocolate is dark and rich with a subtle glimmer of sheen, the unmistakable Lindt name sitting gracefully in the top left hand corner, the squares have ridges running from corner to corner and the chocolate can easily be broken along these so you can taste a small piece if you so wish.
The aroma of the chocolate is unmistakable, you get that fine chocolaty sweet smell and then the undertones of the raw cocoa itself, It just wants you to eat It - Its begging you too.
The chocolate has a firm snap as i brake some off the corner and pop it in my mouth, the smooth yet unmistakable dark cocoa taste is the first thing you notice as the chocolate starts to melt slowly on your tongue, a sweet hint of vanilla in the background and then comes the drying of the pallet from the cocoa solids, Oh this is good chocolate!!
Now for Tesco lets see how a supermarket own brand compares!
The packaging is quite plain but funky i love the shimmer of the printed text and the colours are eyecatching,
Its unmistakable of whats inside from how big the text is, but when your sitting on a supermarket shelf with thousands of other products yours has to either be eyecatching or have big bold text to set it apart from everything else, The chocolate picture on the front is quite appealing and i like the fact Tesco has the traftic light system on the front, I also like the way the colours merge and how it explains to you where the cocoa is from, Just by looking at the colours you could imagine yourself sat on a lazy beach on the Ivory coast nibbling Its contents.
The First thing i notice about this chocolate is the sheen its positively glowing with a dark richness to it, you can probably see it in comparing the pictures, The colour of the chocolate is a little lighter for some reason, the squares are nicely formed and also have ridges which allow you to break a small piece off.
The aroma of the chocolate is unmistakably dark and rich, it has a raw aroma about it, Almost as though you could imagine the cocoa bulbs being broken open to reveal the beans inside, or smell the beans being roasted releasing that dark raw chocolaty smell.
The chocolate has a good snap as you bite into it and is smooth as it starts to melt on your tongue, there is a sweet hint of a flavoring which i think is vanilla, then you get the drying of the pallet from the raw cocoa which is unmistakable in dark chocolate, i have to say this is good chocolate and not what i would expect of an own brand.
Today has totally surprised me, the quality of the chocolate from both company's is excellent, i like the richness and smooth darkness of the Lindt, I also liked the dark rawness and smooth melting taste of the Tesco Chocolate.
So lets give some price comparisons Lindt 100g bar cost £1.85, Tesco 100g bar £1.00.
Lindt - Worth every penny, loved the packaging, the aroma, the taste would i buy it again yes for sure! i have seen other brands that cost a lot more.
Tesco - loved the colours on the packaging (very funky), liked the aroma and the taste would i buy again? at that price - Defiantly!
Happy Eating!
All comments in this blog are of my own oppinion
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