OLD JAMAICA CHOCOLATE

This morning while I was looking around the shops I spotted an old favorite I used to love, It was totally unrecognizable though and I personally thought it had been discontinued many years ago, It made me wonder how many other people knew it was still being sold??

 

I remember the old packaging and after looking on line I found an example from 1973, this is what iv been keeping an eye out for! Not the new ultra modern packaging Cadburys have today, In my opinion the new packaging is HORRID and says nothing about whats inside the pack at all, you can see this by just comparing the packs.
This is what really gets my goat about design company's, when someone wants to bring their products together in a uniformed way they also need to keep the products heritage, something that Cadbury's have passed over and probably lost sales in doing so! (Rant Over)

The chocolate itself smells wonderful  you can smell the distinctive dark rum flavour as soon as you open the pack, having a look at the fruit content there doesn't seem to be much in the bar and iv broken quite a bit up just to get a picture of a raisin.

The taste seems to have changed as well from what i remember, it is still familiar but I think there has been alterations to the recipe, the rum flavour is still prominent but it just seems different in some way and I feel disappointed and deflated after finding this gem after such a long time.

Summing up.

Deflated and disappointed in the packaging and the amount of actual fruit in the chocolate, after thinking to myself yippee old Jamaica chocolate, I don't think I would ever buy this again a bit sad really because I used to love this product, see what you think?

Happy Eating!

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All the comments in this blog are of my own personal opinion